Why Quality Content is Still King

Give the people what they want. Find out what it takes to make your content top notch.
By aha insurance - Oct 23, 2018

At aha insurance we continually explore ways to stay in control of all aspects of life – because we know life is about more than insurance. In our Work Matters series we talk about staying in control of your life and reaching your #careergoals. Control feels great!

Quality content, whether it be educational information, sales copy or purely for entertainment purposes has to hold the interest of the reader and engage them enough to have them want to complete their interaction with the entire piece of writing from beginning to end.

Appeasing The Google Gods

This type of user engagement is all a part of the marketing strategy that relies on deep diving – the focused interaction with information published on a web page. The longer and more involved the visits are to any particular page on a website, the higher the ranking Google’s Search Engine Algorithm assigns to that webpage. The higher the ranking for the web page, the more likely it will come up in search results for the particular field of interest the web site represents.

Making The Sale

Content that results in deep diving behaviors from it’s readership accomplishes two goals. The first is pleasing the Google Gods which makes us marketers very happy. The second is completing the marketing and advertising purposes of the company it was written for, which, if all goes according to the advertising plan, will result in further interaction with the website, resulting in a business transaction with the company.

Angering The Google Gods

Low quality content, the kind that Google refers to as content spam (which may or may not have been produced through article replicating software) really is a waste of everybody’s time. It gets caught by specially designed (though commonly used) spam filters, and it’s keyword stuffed prose triggers all kinds of red flags with the Google Gods.

Spam Content Is A Waste

Needless to say, spammed content reads badly, communicates very little relevant information from a marketing perspective, and just kind of gums up the works for everyone else on the web who is trying to get their site noticed. It really is in every companies and individuals best interests to ensure that only quality content is posted under its web addresses.

Quality Is Timeless

Ultimately, doing the right thing with the content your company produces often means taking your time and putting in some effort and using your skills to ensure a quality outcome. Content that reads well, uses keywords appropriately and communicates important sales and educational information about companies, services and products, will always have a place on the web.

aha insurance is Canada’s first car and home insurance brokerage to offer a fully online customer experience. Customers can purchase and manage their car and home insurance online in minutes from the convenience of wherever they are. This puts customers in complete control, and control feels great.