Why Emotional Intelligence Leads to Better Sales

Here’s what our VP of Sales, Jeff Kid had to say about the importance of emotional intelligence.
By aha insurance - Oct 23, 2018

At aha insurance we continually explore ways to stay in control of all aspects of life – because we know life is about more than insurance. In our Work Matters series we talk about staying in control of your life and reaching your #careergoals. Control feels great!

Success in the sales field comes from a pretty unique skill set. Sales is not an easy road, one full of rejection, long hours and frequent travel. What’s the one strength that all successful sales people have in common? They simply get people. They get what motivates them, what they fear, and what makes them happy.

Increase Your Emotional Intelligence

This is generally referred to as emotional intelligence, and it’s especially important in sales, where decisions are often made on emotions, not always on cost or value. Those in possession of high emotional intelligence are unstoppable in sales.

The good news is that experts believe that emotional intelligence is something that you can develop – not something you simply have or not. In its most basic form, emotional intelligence is empathy, or putting yourself in someone else’s shoes. The first step to improving your EQ is simply being a better observer of human nature. Pay attention to the emotions, behaviors, and responses of yourself and others. Identify patterns, or sequences of behaviors and understand the triggers that set these patterns into motion. There may be times when you don’t understand responses to certain situations. In these cases, ask others for their opinions or perspectives on why certain behaviors and responses presented themselves.

Next, dedicate extra focus and effort into your existing relationships. It stands to reason that those with a better handle on reading and expressing emotions are able to form stronger and deeper relationships than those that do not. Listen and observe more often than you speak. Seek to better understand the needs, wants and priorities of those who are already in your life so that you may form better future relationships with others.


aha insurance is Canada’s first car and home insurance brokerage to offer a fully online customer experience. Customers can purchase and manage their car and home insurance online in minutes from the convenience of wherever they are. This puts customers in complete control, and control feels great.