Setting Up a Sales Organization with a Strong and Respectful Culture

Our Vice-President of Sales, Jeff Kidd, shares why every employee having a strong understanding of the sales process will drive commitment to company values and customer service.
By aha insurance - Oct 23, 2018

At aha insurance we continually explore ways to stay in control of all aspects of life – because we know life is about more than insurance. In our Work Matters series we talk about staying in control of your life and reaching your #careergoals. Control feels great!

Since our launch at aha insurance (and everything leading up to it), we’ve worked tirelessly to create an experience that will really resonate with insurance holders in Ontario, and setting up a sales organization with a respectful culture is a huge part of that.

An insurance brokerage selling home and auto insurance online is a first in Canada—and something we’ve worked diligently to launch. To that end, you’ll find that every person on our team, from marketing, sales, operations, and right up to our head honchos believe in the experience we’ve created and brought to the market.

You’ll find an in-sync, dedicated workforce that functions as our greatest asset (have you checked out our team?) an entire team that posses pride and a deep confidence in what we do. As you can tell, I firmly believe that everything an organization does should provide customers with exceptional experience across the board, from product development and data analysis, to finance and marketing.

We’ve focused on building the culture in setting up a sales organization first and foremost because we know sales will follow based on transparency, respect, and trust.

The Foundation of Core Values

A company’s philosophy needs to be communicated directly from leadership. Without sales, there is no reason for the company to exist, which is why developing a strong sales culture is in the best interest of every organization. If teams don’t accomplish their goals with the mindset of benefiting the customer and the company’s well-being as a whole, then those teams will miss the mark every time.

By helping every level of your staff understand the importance of their role in fueling the sales momentum of the larger organization, they too will understand the importance of sales to your brand. The fact of the matter is that you can’t build a company without setting up a sales organization framework inside of it.

That is why every successful company must see itself is a sales company first and foremost, making sure every employee is on the same page.

Spread the Word And Review it Often

To spread the sales gospel, as it were, it’s important to share sales information—that is, values and the goals—with all levels of staff. That includes the good, the bad, and the ugly. Most employees tend to spend their days removed from actual sales by a number of degrees unless they are brokers speaking with customers directly.

Sales projections, obstacles, and triumphs need to be on everyone’s minds and publicly discussed in such a way as to maximize employee buy-in and commitment to move the company forward. So if it isn’t already happening at your work, it’s time to get your staff on board and create a climate of cooperation and sales-awareness through regular communication, updates and recognition for jobs well done.

Setting up a sales organization with a strong culture is, ultimately, the best way to set up a strong enterprise that will last for decades to come.

aha insurance is Canada’s first car and home insurance brokerage to offer a fully online customer experience. Customers can purchase and manage their car and home insurance online in minutes from the convenience of wherever they are. This puts customers in complete control, and control feels great.