The importance of customer relationship management is never questioned at aha insurance. Selling car and home insurance in Ontario is a competitive endeavor, and as such, we make sure we’re doing our utmost to build, strengthen and grow relationships with our customers.
With that in mind, we’ve hit upon a number of strategies that have helped to solidify customer relations that any company can follow. Sales relationships at aha insurance are all about connecting in a human way with customers. We aim to make customers feel comfortable purchasing online by taking the confusion out of industry jargon and giving them what they want: a seamless and straightforward transaction that’s completely transparent.
It’s amazing how far transparency and simplicity can carry an organization.
Give Your Clients Something They Need
Adding value beyond the initial service you’re providing to your customers is one of the things that can take your company’s involvement with clients to a higher level. At aha insurance we know that our customers are looking for a faster, more independent experience when it comes to buying insurance. The importance of customer relationship management means trusting customers to help themselves.
Not only have we reduced the amount of time necessary to buy home and car insurance in Ontario, but we’ve maximized ease of use by being the first brokerage in Canada to offer a completely digital way to buy insurance from the comfort of their own homes.
If they want, they can always call or chat with one of our licensed brokers if they’d prefer to chat—because in addition to convenience, customers want choice.
Listen, Reflect And Improve
Listen. Really listen to your demographic. They’ll tell you what keeps them coming back for your services. Being open to ideas and processes that may not have originally been a part of your marketing or business plan can make the difference between cultivating a clientele of one-time purchasers versus a company with loyal customers that become brand ambassadors.
The whole idea of active listening is that you can take away applicable, actionable information and use it to make your customer’s experience better. That’s what we’re all about at aha insurance, because we believe in the importance of customer relationship management.
Deliver A Fresh Perspective
Helping your clients to see their business with you through a new lens provides a fresh perspective that can be invaluable in building a solid and lasting sales relationship. Our slogan, “Control Feels Great,” really gets to the heart of what our clients have been telling us: that they want to be in control of what they buy, how they buy, when they buy, and the coverage that matters most to them.
Ways to do this for your clientele can include offering different options, timing, and pricing structures that can help your clients plan for using future products or services your company offers. By delivering more flexibility in how customers can potentially consume or utilize your products and services, you can help them see your solutions in a different light while truly adding benefits to their bottom line.