Engaging the people who visit your website can be done with a few simple, but very important techniques. The three changes that will make any website attract and keep users returning to dive deep are as follows:
These 2 Special Clickbait Tricks Work Every Time
If you are reading this, then yes, clickbait does work. Don’t feel bad, though. Clickbait is just used to get a foot in the door, but what will really make you stay and read to the end of this article is the quality of content that follows that cleverly annoying yet enticing subheading.
Give your web copy hooks that grab the attention of the consumer. Anything that uses the numbers from two to four and then gets added onto one of the following words (including, but not limited to): ‘secrets’, ‘tips’, ‘things’, ‘pointers’, or, my personal favorite, ‘amazing’, will take you in the direction you are looking to go. (e.g., 1 Blouse = 2 Amazing Looks!)
Simplify The Interface For Mobile Users
These days, mobile engagement is reaching much higher percentages than desktop engagement, especially for small to medium sized businesses. If a mobile user is unable to navigate or read or view your content properly, they will jump ship and never look back.
Since most websites are primarily designed for desktop viewing, take some time and do a little analytic reconnaissance to find out just how often your site engages (or drives away) traffic, and more importantly, note the amount of traffic that interacts with your site through mobile platforms.
Customers Feel The Need For Speed
Seriously, nothing kills the start of a positive customer visit to a website like the appearance of that tiny spiraling circle/logo/design that tells you the page is trying to load… and it keeps going around… and around… and around… hypnotically turning… and wasting your… time…
The seconds it took you to read that is about the time it takes for a user to bounce from your site if it’s pages do not load quickly. Google has officially made page loading speed a factor in how it ranks websites, so get hopping on that train and invest in reducing wait times for your site to load.